wizardru: Hellboy (Default)
wizardru ([personal profile] wizardru) wrote in [community profile] scans_daily 2017-03-30 12:24 pm (UTC)

No, they won't. Because over and over again, we've seen that people DO NOT COME TO THE COMICS AFTER THEM MOVIE. Marvel does synergy because comic fans enjoy the movies/tv shows, NOT because it brings in new readers. We've seen the pattern continuously.Marvel and DC have given out special one-shots in the theater, given free digital codes, run cross-promotions and so forth...and it doesn't have an impact on sales, as many store owners have attested.

What MIGHT happen is that some potential readers will look to pick up a single discrete collection, but they almost never become regular monthly readers. Comic characters are popular, but comic books ARE NOT. The most popular comics on the shelves most months can't sell half as many copies as Cigar Afficianado magazine.

Since Batman '89, people keep expecting these magical movie viewers to transform into comic fans and it never happens (and not for lack of trying).

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